Some Pointers if You Want to Do Business in Latin America
Among the most critical decisions your company will make is in choosing the right person to represent you abroad, and this holds true if you are attempting to do business with Latin American partners. We are going to present here some suggestions, and if you read more, you will be helped to learn and be guided more about your options in choosing this point person to travel abroad and represent your company.
The number one thing to know is that Latin Americans are a diverse population, thus you have to realize that your representative does not necessarily need to have a Hispanic name and background, because you will not encounter favoritism or discrimination in this regard.
Another tip is to be aware that English is still the language of business in Latin America, with an interpreter to help further would be better, although having a bilingual representative could be a plus. Note that the friendship and business relationship with the Latin American company will further be improved if your point person has good conversational skills since he or she would be able to communicate well with the hosts.
Next is to realize that your representative will have to do everything he or she can to get to know the hosts in order to slowly build a relationship of trust, over being highly skilled or knowledgeable or competent in your area of business.
Thus there are some characteristics of a good representative that you should look for and develop. So ideally, your company’s representative must be flexible, very patient and most of all a people person.
By flexibility we mean one who is the type who can have fun in new experiences, who can be adventurous, and who can adapt to surroundings unfamiliar to him or her. The person must be willing to accept cultures foreign to him or her, available to travel on successive trips in order to seal a contract, and will act as the point person during the whole process, from the initial stage to closing the contract and then to continuously offer customer service afterwards when the business relationship has established.
Your representative should recognize that patience is a virtue, especially in Latin America the pace of life is slower considerably. Being genuine and personal in the business dealings will have to be a trait of your representative, with the expectation of developing a long-time relationship with the Latin American company.
In Latin America, it is an admirable quality for a person to have the intellect to carry on long conversations on various range of topics, thus your representative must have this quality especially he or she will be spending lots of time with the hosts there.