Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Do you have a trendy or classy brand? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
Red is a color that attracts men. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It is a color of energy. Children love this color.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. You get a powerful logo if you combine black and white with other colors.
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